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In February, Google and Bing saw traffic declines, but February is a shorter month.

If you add 2 more days in February like January, Google’s traffic would have been roughly the same from January to February.

On the flipside, ChatGPT saw a 1.9% traffic growth in February even though the month was 2 days shorter than the previous one.

So although it’s extremely popular, its growth rate is slowing down… it isn’t climbing at a rapid pace like it once was.

It’s also at scale, and its current volume won’t keep growing at a crazy pace like 5% a month.

And if they were lucky to get that 5% growth per month it would take them roughly 6.8 years to get to Google’s traffic levels.

And that’s just Google.com. It doesn’t include Google international sites like India, UK, France, etc… which are extremely popular and still growing too.

I know 6.8 years isn’t that long… but keep in mind the data is showing Google is still seeing traffic growth, it’s not flat, so in theory, it would take much longer.

Although I don’t think ChatGPT will grow 5% a month continually over 6 years, they will see spikes when they release new products and they will still grow in popularity (I just don’t know by how much).

But again, large tech companies will also see growth in popularity as they release more AI-related products and features.

These products may not be as good as OpenAI’s, but they will still gobble up some market share.

What most people get wrong

I’m not doubting people when they say they are using ChatGPT.

And there are even use cases where I use it over Google… and who knows over time there probably will be even more use cases if Google can’t get Gemini to a place where people are happy with it.

But that doesn’t mean if one succeeds the other fails.

There is a use case for both.

There is a use case for search results pages with 10 blue links on a page… and there is a use case for no blue links on a page where you just get an answer.

It depends on what people are searching for.

A lot of the AI use cases are people asking questions and wanting answers.

But did you know that Google generates 8.5 billion searches a day?

15% of them are brand new searches that people haven’t ever searched for before on Google.

And 6% are questions… you can find out a lot of these questions using tools like Answer the Public.

A large chunk of the searches that will get disrupted are question-based searches.

There will be more than that of course that gets affected, but questions are a good chunk of it.

At NP Digital we did a study with 283 people who are seeing SGE based results within Google to see what percentage of the search queries it has affected.

It was 17.41%.

But there are a few issues…

It’s a small sample size.

People naturally search for different things so you don’t know what percentage of the search results it is really affecting.

It’s too new and even Google hasn’t fully figured out how they are going to integrate SGE within results. It will change over time just like their algorithm constantly does.

The most likely outcome

The likely scenario is there will be multiple platforms that are popular and will be used for different use cases.

For example, even with the rise of TikTok, Snap, and other social platforms, Facebook has done well.

Most people I talk to claim they don’t use it. But the numbers don’t show that.

Facebook has over 3 billion monthly active users, and it hasn’t declined yet.

And when you look at ad revenue it still generates more money than Instagram.

In the US alone it accounts for 51.9% of their ad revenue.

Sure Instagram is growing at a faster pace… but Facebook isn’t dying, it’s still growing.

And just like there is Facebook, YouTube, TikTok, Snap, and many other options, they all do well.

We may not think some of them are sexy anymore, but they are all multi-billion dollar companies.

Similarly, Google and Bing will adapt and still exist along the sides of OpenAI and Anthropic.

So how can you adapt?

The more channels and platforms there are, the better for you.

Yes, it is more work, but it provides diversification and more opportunities for growth.

Now one thing that companies should do is try to optimize for these AI platforms.

When people ask them a question, you’ll want your company, products, and services to be recommended.

I published an article in the past on how to get mentioned more on these AI platforms.

Driving Conversions With Hyperlocal Social Media Marketing

Hyperlocal social media marketing is a powerful approach hidden in undeniable sight. This concept is reworking how corporations engage with their clients and skyrocketing conversions.

You might be thinking, “What’s so special approximately hyperlocal?” or “Isn’t all social media marketing quite plenty the same?” Stick with me, and also you’ll find out why hyperlocal social media advertising isn’t only a buzzword, but a sport-changer to your enterprise.

Imagine this: You’re taking walks down the road of your hometown, and your phone buzzes with a notification. It’s a custom designed offer from the espresso store you just passed—a deal that appears almost too top to be authentic. This isn’t random—it’s hyperlocal social media advertising at its best. In an generation where common commercials flood our feeds, hyperlocal techniques stand apart, turning in content that’s relevant and right on the doorstep.

But permit’s dig deeper. What is hyperlocal social media advertising precisely? How does it stand apart from the same old social media advertising playbook, and the way can it raise your business to new heights of engagement and sales?

As we explore those nuances of hyperlocal social media advertising and marketing, maintain this in mind: 76 percentage of users have bought a product based on a emblem’s social media put up. The impact is plain, from immediately purchases to deferred in-store income and on line buying.

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Let’s dive into hyperlocal social media advertising and free up the secrets and techniques to attracting your neighborhood audience like never before.

What Is Hyperlocal Social Media Marketing?

Hyperlocal social media advertising is a advertising and marketing approach that goals a particular geographic place to connect with capability clients. It’s like your neighborhood coffee keep in the advertising and marketing international—small, centered, and network-centered. This strategy zooms in on a totally specific geographic vicinity, like your city block or neighborhood. The aim is to attach and engage with capacity clients proper in your very own outdoor.

Instagram put up hyperlocal marketing.

Imagine this: You’re a small enterprise owner; perhaps you run a relaxed bookshop or a lively empanada truck. Hyperlocal marketing is your mystery weapon. By specializing in people for your immediate region, you’re no longer simply advertising—you’re turning into a part of the community’s daily communication.

So, how do you do it? It’s all approximately growing content that resonates with the nearby vibe. Hosting a book reading? Share it. Got a brand new empanada taste stimulated by means of a nearby competition? Let all of us realize. Highlight neighborhood landmarks, shout out to fellow businesses, and be a voice in local activities.

What Is Livestream Shopping, & How Does It Work?

Traditional, physical retailers are great at customer service. They can focus on the specific needs of a handful of shoppers at a time, answering their questions and providing bespoke recommendations until browsers are ready to buy.

On the other hand, e-commerce stores have a much broader reach than their brick-and-mortar peers. There’s basically no limit to the number of people they can serve at once, and those people can be anywhere in the world as long as they have an internet connection.

Live streaming e-commerce shopping effectively combines the two, putting digital retailers in front of a vast online audience while still allowing them to respond to customers on a one-on-one level.

It’s highly effective: Experts estimate livestream shopping will generate $25 billion in the U.S. alone in 2023.
What Is Livestream Shopping?

First of all, what does livestream mean? In short, live streaming is transmitting live video to an audience in real time over the internet.
Livestream + online shopping = live streaming e-commerce opportunities for businesses.

So, let’s discuss what this looks like in practice. If you’ve ever watched a home shopping network like QVC, you probably already have an answer to the question “what is live shopping?” because it’s been in American living rooms for years. A presenter showcases a product, which you can purchase during the broadcast.

That said, there are a couple of big ways livestream shopping improves upon the traditional home shopping experience.

For one thing, it’s far more interactive. While home shopping channels allow viewers to call in, livestream shopping enables the audience to interact through comments, likes, polls, and more. For example, anyone watching the stream can ask a question about the product or request that the host show it from a different angle using chat functions.

A second thing to consider is it’s more convenient. You don’t need to be in front of a TV screen to participate. You could be in a coffee shop or on the bus. Given that a staggering three-fifths of American viewers who watch live TV are aged 55 or over, if you’re trying to reach younger consumers, home shopping networks likely aren’t the answer!

In the United States, livestream shopping is currently used mostly by small, direct-to-consumer brands, including a handful of celebrities like Catherine Zeta-Jones. She sells her line of makeup products via the talkshoplive platform.

Livestream shopping isn’t limited to any specific product category (although it’s almost all B2C). A quick browse of categories on CommentSold, a livestream shopping platform used by more than 3,000 retailers, includes:

women’s retail
direct selling
wholesale
sports merchandise
home decor
Livestream Shopping Platforms You Should Know About
Livestream shopping first rose to prominence in China, thanks in part to the existence of fully integrated digital platforms combining livestream e-commerce and payments. For example, in 2020, two-thirds of Chinese shoppers bought products via livestream within the previous year.

Outside China, a bunch of dedicated livestream shopping platforms aimed at Western audiences are already available. These include:

1. Facebook Live
This feature offered by Facebook allows users to broadcast live video content to friends and followers on the platform. Recently, Facebook has been expanding the functionality of Live to include livestream e-commerce features, making it a great platform for livestream shopping. A key benefit is its large user base and the potential to reach a huge audience through livestreams and “Facebook Shops,” but there are also plenty of interactive features to create a strong sense of community through engagement.

2. Instagram Live
Instagram Live is a feature offered by Instagram that, much like Facebook Live, allows users to broadcast videos to their followers. Also, like Facebook Live, Instagram Live has been working toward including e-commerce features. Instagram Live has Instagram shops, which let businesses create online stores and show products. For live shopping, you could simply integrate this feature to make the process seamless for users.

3. TikTok Shopping
TikTok, a popular short-form video sharing platform, has introduced e-commerce features to make the platform an excellent option for livestream shopping. With over one billion monthly active users, TikTok is an awesome opportunity to reach a large, younger audience. Plus, its format promotes engagement and creativity that makes it easy for retailers to use music, filters, and effects to showcase products.

4. Popshop Live
This is an iOS-specific platform that allows sellers to host shows from their iPhones, use photos to upload purchase links, and integrate with inventory management software.

There is Going to be a Rude Awakening for Influencers This Year

So, there is one number that quite plenty tells it all.

And that variety is $323.19.

You are probably thinking what that range is and what it approach.

I gets to that during a bit.

But first, remember that despite the fact that there is going to be a rude awakening for influencers, it opens a door for groups in relation to influencer advertising and marketing… and I may even get to that during a piece at

tokyo-bet.com So, what’s up with that $323.19 quantity?

How a lot do influencers make?
Well, we surveyed 5920 influencers, marketers, and content material creators…

The common month-to-month income that they generate from their social media profiles is $323.19. Even with the users that had between one hundred,000 fans and 999,999 fans, their average income didn’t improve by much. They were generating $1,727.29 a month on common.

And it didn’t get a lot better for the users that had over a million fans.

Their average earnings generated was $6,109.Eighty three a month.

This chart quite lots sums it up.

Chart 1 – Social Media & Influencers Average Monthly Income of Social Media Influencers by way of Follower Count – Neil Patel – with the aid of NP Digital
So why isn’t influencer advertising working… at least for a profession?

It’s because manner too many humans create content material for the masses. If you aren’t regarded for something precise, it’s tough to monetize.

Consulting with Neil Patel
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Paid Media – powerful paid techniques with clear ROI.
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If you want to get into the influencer or even personal branding enterprise, you should attention on building a community round some thing unique.

For instance, I’m acknowledged for advertising and marketing. I monetize my profiles to generate more marketing customers for my ad company, NP Digital.

This model works. We need to pass one thousand plus employees at NP Digital this year.

That’s why you don’t see me posting motivational charges. It doesn’t generate the sales one might anticipate.

And it isn’t simply influencers which might be suffering…

It’s all content creators.

What’s occurring with content creators?
Well, there is another wide variety that you need to understand about.

Ninety four.29%.

Want to wager what that number represents?

Within Ubersuggest and Answer the Public we track over 7 billion keywords.

We also track all the sites that rank for those keywords.

And over the past 30 days, ninety four.29% of the net pages were given no organic site visitors. And we see this percent getting worse through the years.

When we surveyed 1051 entrepreneurs, best 922 were creating content material using AI or a combo of AI/people.

It manner greater content material will be driven out at the internet due to the fact it’s far simpler now to create it.

But there are still best 10 spots on page 1 of Google.

Now that doesn’t imply content material marketing isn’t valuable because it certainly is game-changing.

It’s how I created one of the twenty first quickest-developing businesses in the United States, consistent with Inc Magazine.

But your content material needs to stand out.

It desires to be particular. Offer a new angle. And most importantly, include E-E-A-T, that’s what Google talks about and is difficult to do the use of AI (as a minimum for now).

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It’s now not just Google either…

Influencers are growing tons of content and getting little to no engagement. It makes being an influencer harder.

At NP Digital we analyzed 15,000 social profiles during the last three years and saw organic social media reach decline with the aid of kind of sixty one.83% over the last three years.

One of the main motives is people are setting out a number of content and those have greater options to choose from.

Heck, there are well over 4 billion NEW portions of content being created each day. New daily snap shots created clock in at four.7 billion. And extra than four million hours of films are uploaded each day.

But in case you make your content material stand out you’ll do nicely.

It’s not that the models are damaged, it’s that they are competitive.

Which way you could’t put out crap (excuse my language).

So, what’s your possibility?
We see two large opportunities that corporations can leverage.

Opportunity #1: Influencer advertising and marketing
Either paintings with companies or attain out manually to micro-influencers and ask them to sell your products or services. These influencers need to be known for your space, no longer a random area… it’s a exquisite way to generate a high ROI.

If you take a look at corporations like Legion, they do extremely nicely from influencer marketing.

Opportunity #2: Manual content material advent
There is nothing wrong with the use of AI, in particular for such things as studies. But the great of the content AI creates isn’t fantastic.

I am not speaking approximately from a writing angle, I’m speakme about from a perspective of providing something new and fresh. Something humans haven’t study before and would be inquisitive about learning about.

When developing content manually, do key-word research and look for ultra-lengthy-tail keywords.

I’m speakme about 7 or greater word phrases. You can discover heaps of them on tools like Answer the Public and Ubersuggest.

Just have a look at our search engine marketing sales breakdown for NP Digital based totally on key-word period:

Although key phrases which are 7 or greater words in length make up 48.Ninety five% of our sales from search engine marketing, they only account for twenty-four.26% of our natural seek traffic.

Plus while you have a look at the graph, comparing 2022 with 2023, what you may’t see is a comparable site visitors extent got here from key phrases that have been 7 or greater phrases.

In other phrases, we’re seeing a fashion wherein users are becoming greater specific with their search queries before they convert.

So, in case you do those 2 belongings you’ll be better off than the opposition.

Especially with influencer marketing, at our enterprise, we don’t see it as too aggressive because maximum corporations are too lazy to attain out to hundreds of influencers to find the proper ones on the proper price.

Conclusion
If you need to be an influencer, don’t move after the masses. Instead, pass after a big TAM (Total Addressable Market). For instance, I move after advertising.

Grant Cardone is going after actual estate. When you’re recognized for some thing particular, it is simpler to monetize. And the subsequent time a person asks you in case you need one million fans or a million greenbacks, you may want to don’t forget the million dollars. Even with 1,000,000 fans, it’d take a piece greater than 13 years to make a million dollars. 😉